phlove Privacy Policy

Effective Date: January 1, 2026

Last Updated: January 1, 2026

Welcome to phlove ("we," "us," "our," or the "Platform"). phlove is an online casino and sports betting platform operated under the laws of the Republic of the Philippines and regulated by the Philippine Amusement and Gaming Corporation (PAGCOR). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you access or use our website, mobile applications, and related services (collectively, the "Platform").

By registering an account, accessing the Platform, or using any of our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Platform.

1. Information We Collect

We collect several types of information from and about users of our Platform, including:

1.1 Personal Information You Provide

When you register for an account, use our services, or communicate with us, we may collect the following personal information:

• Identity Information: Full name, date of birth, gender, nationality, and government-issued identification numbers (e.g., Philippine passport, driver's license, Unified Multi-Purpose ID).
• Contact Information: Email address, mobile phone number, residential address, and postal code.
• Account Credentials: Username, password, and security questions.
• Financial Information: Bank account details, GCash or Maya wallet numbers, payment card information (processed securely by our payment processors), transaction history, deposit and withdrawal records.
• Verification Documents: Copies of identification documents, proof of address (utility bills, bank statements), selfies or photographs for identity verification (Know Your Customer / KYC compliance).
• Communication Data: Correspondence with our customer support team, chat logs, emails, and any other messages you send us.

1.2 Information We Collect Automatically

When you access or use the Platform, we automatically collect certain technical and usage information, including:

• Device Information: IP address, device type, operating system, browser type and version, unique device identifiers, mobile network information.
• Usage Data: Pages visited, links clicked, features used, time spent on pages, referring URLs, search queries, betting history, game play data, login timestamps, session duration.
• Location Data: Approximate geographic location derived from your IP address (to ensure compliance with territorial restrictions and responsible gaming measures).
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to recognize your browser or device, remember your preferences, analyze Platform performance, and deliver targeted content. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Payment Processors: GCash, Maya, BPI, BDO, Metrobank, and other financial institutions may share transaction status, fraud detection data, and payment verification information.
• Identity Verification Services: We use third-party KYC and anti-money laundering (AML) providers to verify your identity and detect fraudulent activity.
• Affiliate and Marketing Partners: If you were referred to phlove by an affiliate or marketing partner, we may receive information about your referral source.
• Social Media and Public Databases: If you link your phlove account to a social media profile (e.g., Facebook), we may collect publicly available information from that profile. We may also cross-reference your information with public databases to comply with legal and regulatory requirements.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Account Management and Service Delivery

• Create and manage your phlove account.
• Process registrations, deposits, withdrawals, and other financial transactions.
• Provide access to casino games, sports betting markets, and other Platform features.
• Verify your identity and age (21+ requirement in the Philippines).
• Maintain account security and prevent unauthorized access.

2.2 Legal and Regulatory Compliance

• Comply with PAGCOR regulations, anti-money laundering (AML) laws, counter-terrorism financing (CTF) requirements, and other applicable Philippine laws.
• Conduct Know Your Customer (KYC) checks and ongoing due diligence.
• Detect and prevent fraud, money laundering, underage gambling, bonus abuse, and other illegal activities.
• Respond to legal requests, court orders, subpoenas, and investigations by law enforcement or regulatory authorities.
• Enforce our Terms & Conditions, investigate violations, and resolve disputes.

2.3 Responsible Gaming and Player Protection

• Monitor betting patterns and identify signs of problem gambling.
• Implement self-exclusion tools, deposit limits, session time limits, and reality checks.
• Provide access to responsible gaming resources and support services.
• Prevent underage access and enforce the 21+ age restriction.

2.4 Communication and Customer Support

• Respond to your inquiries, requests, and complaints.
• Send account-related notifications (transaction confirmations, password resets, security alerts).
• Provide customer support via live chat, email, and phone.
• Send promotional offers, bonuses, newsletters, and marketing communications (with your consent, where required).

2.5 Platform Improvement and Analytics

• Analyze usage patterns and user behavior to improve Platform functionality, design, and performance.
• Conduct A/B testing, market research, and data analytics.
• Develop new features, games, and betting markets tailored to Filipino players.
• Optimize user experience and personalize content recommendations.

2.6 Marketing and Advertising

• Deliver targeted advertisements and promotional content based on your preferences and behavior.
• Measure the effectiveness of marketing campaigns and affiliate partnerships.
• Invite you to participate in promotions, tournaments, and loyalty programs.

3. Legal Basis for Processing (Philippine Data Privacy Act)

Under the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules and regulations, we process your personal data based on the following legal grounds:

• Consent: You have given clear, informed, and voluntary consent for us to process your personal data for specific purposes (e.g., marketing communications).
• Contractual Necessity: Processing is necessary to perform our contract with you (i.e., providing casino and betting services under our Terms & Conditions).
• Legal Obligation: We are required by law to process your personal data to comply with PAGCOR regulations, AML/CTF laws, tax obligations, and other Philippine legal requirements.
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., fraud prevention, security, Platform improvement) and does not override your fundamental rights and freedoms.
• Protection of Vital Interests: In rare cases, processing may be necessary to protect your life or physical safety or that of another person.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may share your information with the following categories of recipients:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers to perform functions on our behalf, including:

• Payment Processors: GCash, Maya, BPI, BDO, Metrobank, Visa, Mastercard, and other financial institutions that process deposits and withdrawals.
• KYC and AML Providers: Third-party verification services that help us comply with identity verification and anti-money laundering requirements.
• Cloud Hosting and IT Infrastructure: Companies that host our servers, databases, and applications.
• Customer Support Tools: Live chat platforms, ticketing systems, and CRM software.
• Marketing and Analytics Partners: Advertising networks, email marketing platforms, and data analytics providers.
• Game Developers and Software Providers: Companies that supply casino games, sports betting software, and other gaming content.

These service providers are contractually obligated to protect your personal data and use it only for the purposes we specify.

4.2 Regulatory and Law Enforcement Authorities

We may disclose your personal information to:

• Philippine Amusement and Gaming Corporation (PAGCOR) and other gaming regulators.
• Anti-Money Laundering Council (AMLC) and other AML/CTF authorities.
• National Privacy Commission (NPC) and data protection authorities.
• Philippine National Police (PNP), National Bureau of Investigation (NBI), and other law enforcement agencies.
• Tax authorities (Bureau of Internal Revenue) for tax compliance purposes.
• Courts and arbitration bodies in connection with legal proceedings.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity or successor. We will notify you of any such change in ownership or control.

4.4 With Your Consent

We may share your information with other third parties if you give us explicit consent to do so.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal, regulatory, accounting, and reporting obligations. Specific retention periods include:

• Active Accounts: Personal data is retained for the duration of your active account and for a period of at least five (5) years after account closure, as required by PAGCOR and AML regulations.
• Transaction Records: Financial transaction data, betting history, and audit logs are retained for at least ten (10) years to comply with tax and AML laws.
• Marketing Communications: If you unsubscribe from marketing emails, we will retain a suppression record to honor your opt-out preference.
• Legal Claims: If there is an ongoing dispute, investigation, or legal claim, we may retain relevant data until the matter is resolved.

Once the retention period expires, we will securely delete or anonymize your personal data in accordance with applicable law.

6. Data Security

We implement industry-standard technical, organizational, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption: All sensitive data (passwords, payment information) is encrypted using SSL/TLS protocols during transmission and AES-256 encryption at rest.
• Access Controls: Only authorized personnel with a legitimate business need can access personal data, subject to strict confidentiality obligations.
• Firewalls and Intrusion Detection: Our servers are protected by firewalls, intrusion detection systems, and regular security audits.
• Two-Factor Authentication (2FA): We offer 2FA to enhance account security.
• Regular Security Testing: We conduct penetration testing, vulnerability assessments, and code reviews.
• Employee Training: Our staff receive regular training on data protection, privacy, and security best practices.

However, no method of transmission or storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

7. Your Privacy Rights (Philippine Data Privacy Act)

Under the Philippine Data Privacy Act, you have the following rights regarding your personal data:

• Right to be Informed: You have the right to be informed whether your personal data is being processed, and if so, to receive information about the processing (as provided in this Privacy Policy).
• Right to Access: You have the right to obtain a copy of your personal data in a structured, commonly used, and machine-readable format.
• Right to Rectification: You have the right to correct inaccurate, incomplete, or outdated personal data.
• Right to Erasure (Right to be Forgotten): You have the right to request deletion of your personal data, subject to legal and regulatory retention requirements.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes or for legitimate interests.
• Right to Data Portability: You have the right to receive your personal data in a portable format and transmit it to another controller, where technically feasible.
• Right to Withdraw Consent: If processing is based on consent, you have the right to withdraw your consent at any time (without affecting the lawfulness of processing prior to withdrawal).
• Right to Lodge a Complaint: You have the right to file a complaint with the National Privacy Commission (NPC) if you believe your data protection rights have been violated.

To exercise any of these rights, please contact our Data Protection Officer using the contact details provided in Section 12 below. We will respond to your request within thirty (30) days, subject to verification of your identity and applicable legal exceptions.

8. Cookies and Tracking Technologies

phlove uses cookies and similar tracking technologies to enhance your experience, analyze Platform usage, and deliver personalized content. A cookie is a small text file stored on your device that allows us to recognize your brow ser and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Required for Platform functionality (login, session management, security).
• Performance Cookies: Collect anonymous data about how you use the Platform (page views, error messages, load times).
• Functional Cookies: Remember your preferences (language, currency, display settings).
• Advertising Cookies: Deliver targeted ads and measure campaign effectiveness.

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect Platform functionality. To learn more about cookies and how to control them, visit www.allaboutcookies.org (note: this is a general informational resource, not a phlove link).

9. International Data Transfers

Your personal data is primarily processed and stored within the Philippines. However, some of our service providers and business partners may be located outside the Philippines (e.g., cloud hosting providers, payment processors, game developers). When we transfer personal data internationally, we implement appropriate safeguards to ensure your data receives an adequate level of protection, including:

• Standard contractual clauses approved by the National Privacy Commission.
• Data processing agreements with third-party processors.
• Compliance with international data protection standards (e.g., GDPR-equivalent practices).

By using the Platform, you consent to the transfer of your personal data to countries outside the Philippines for the purposes described in this Privacy Policy.

10. Third-Party Links and Services

The Platform may contain links to third-party websites, applications, or services (e.g., payment gateways, social media platforms, game providers). phlove is not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by phlove.

11. Children's Privacy

The Platform is strictly intended for users aged twenty-one (21) and above, in accordance with Philippine gambling laws. We do not knowingly collect personal information from individuals under the age of twenty-one. If we become aware that a user is under 21, we will immediately close the account, delete all associated personal data, and refund any remaining account balance (minus any winnings obtained through underage play).

Parents and guardians are encouraged to monitor their children's online activities and prevent unauthorized access to gambling platforms. If you believe a minor has registered on phlove, please contact us immediately at [email protected].

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform features. When we make material changes, we will notify you by:

• Posting the updated Privacy Policy on the Platform with a new "Effective Date."
• Sending an email notification to your registered email address.
• Displaying a prominent notice on the Platform homepage or login page.

Your continued use of the Platform after the updated Privacy Policy becomes effective constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

13. Contact Us / Data Protection Officer

If you have any questions, concerns, or complaints about this Privacy Policy or our data processing practices, or if you wish to exercise your privacy rights under the Philippine Data Privacy Act, please contact our Data Protection Officer:

Data Protection Officer
phlove
Email: [email protected]
General Support: [email protected]

We aim to respond to all privacy-related inquiries within thirty (30) days. If you are not satisfied with our response, you have the right to file a complaint with the National Privacy Commission of the Philippines:

National Privacy Commission
5th Floor, Philippine International Convention Center (PICC), Vicente Sotto Street, Pasay City, Metro Manila, Philippines
Website: privacy.gov.ph
Email: [email protected]

14. Acknowledgment and Consent

By registering an account, accessing the Platform, or using any of our services, you acknowledge that you have read, understood, and agree to this Privacy Policy in its entirety. You consent to the collection, use, storage, and disclosure of your personal information as described herein, and you confirm that you are at least twenty-one (21) years of age and that you are legally permitted to gamble in your jurisdiction.

Thank you for trusting phlove with your personal information. We are committed to protecting your privacy and ensuring a safe, secure, and responsible gaming experience for all Filipino players.